I recently completed the theory of irrationality by dan ariely and it contained many nice sociology theories like:
1) Improve a bad experience by giving yourself consolation prizes: e.g. if you are sick, watch TV :)
2) Motivating people and finding meaning in your work is more important than huge monetary rewards.
3) People attach more value to something which is their own creation e.g. my own created dish, sculpture, painting even if it might not be the best of the creations which you might have seen in this world.
4) You want to contribute, so whatever you do should end up as having an impact, you don't want your work to be scraped.
1) Improve a bad experience by giving yourself consolation prizes: e.g. if you are sick, watch TV :)
2) Motivating people and finding meaning in your work is more important than huge monetary rewards.
3) People attach more value to something which is their own creation e.g. my own created dish, sculpture, painting even if it might not be the best of the creations which you might have seen in this world.
4) You want to contribute, so whatever you do should end up as having an impact, you don't want your work to be scraped.
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